About Us

Ms. Su is one of our store’s earliest customers. Every time she comes in, she only buys black—black suits, black pants, black dresses. When I ask her if she’d like to try navy or dark gray, she always shakes her head: “Black is the safest choice; you can’t go wrong with it.”

She’s a partner at a law firm and spends her days meeting with clients and appearing in court. Black is her armor—and her camouflage. She once said something to me that I still remember to this day: “Dress more modestly, and people will take you seriously.”

One rainy day last spring, she rushed into the store, soaked to the bone. I picked up a smog-blue trench coat and handed it to her: “Put this on first—don’t catch a cold.” She hesitated for a moment, then took it and put it on.

That day, she stood in front of the mirror much longer than usual. For about three minutes, she just stared at her reflection, running her hand over the cuff buttons and adjusting the collar. Then she suddenly said, “It doesn’t seem so strange after all.”

Later, she bought that trench coat. After that, she began experimenting with off-white, light gray, and even a dark green skirt. Last month, she came into the store wearing a caramel-colored knit sweater, and her whole appearance looked much softer. She smiled at me and said, “You know, I met with a major client last week wearing this very sweater. After the meeting, he told me, ‘Ms. Su, you look very different today—it makes me want to chat with you a little longer.’”

It took her ten years of wearing black to make herself heard. A single caramel-colored sweater—in just one afternoon—made her truly seen.

At our store, we don’t pressure anyone to change their style. But we believe that the colors that suit you are bound to be more than just the few you already have in your closet.